R Observatory: Metrics for MarketMatching version 1.2.1

Balamuta, James Joseph

doi:10.5281/zenodo.21843040

MarketMatching

1.2.1

Market Matching and Causal Impact Inference

0packages depend

8.9Kdownloads / year

–test coverage

13/13flavors OK

Overview

About

Maintained by Larsen KimCRAN page ↗

For a given test market find the best control markets using time series matching and analyze the impact of an intervention. The intervention could be a marketing event or some other local business tactic that is being tested. The workflow implemented in the Market Matching package utilizes dynamic time warping (the 'dtw' package) to do the matching and the 'CausalImpact' package to analyze the causal impact. In fact, this package can be considered a "workflow wrapper" for those two packages. In addition, if you don't have a chosen set of test markets to match, the Market Matching package can provide suggested test/control market pairs and pseudo prospective power analysis (measuring causal impact at fake interventions).

Install

R (CRAN)Ubuntu (r2u)Fedora (COPR)openSUSE (OBS)

install.packages("MarketMatching", repos = "https://cloud.r-project.org/")

Installs the current CRAN release. Prebuilt binaries on Windows and macOS.

Release

# enable cranapt (r2u) if it is not already set up, then install
grep -rqs r2u.stat.illinois.edu /etc/apt/sources.list /etc/apt/sources.list.d/ \
  || curl -fsSL https://raw.githubusercontent.com/eddelbuettel/r2u/master/inst/scripts/add_cranapt_noble.sh | sudo bash
sudo apt install -y r-cran-marketmatching

Fast Ubuntu binaries via r2u (no compilation). The cranapt setup runs once and is skipped when it is already enabled. We list this channel from recorded r2u download activity rather than from a live index of the repository, so treat it as last known rather than guaranteed.

bspm (used by r2u) also needs make: sudo apt install make

# enable the iucar/cran COPR if it is not already present, then install
ls /etc/yum.repos.d/*iucar*cran*.repo >/dev/null 2>&1 \
  || sudo dnf copr enable -y iucar/cran
sudo dnf install -y R-CRAN-MarketMatching

RPMs from the iucar/cran COPR, rebuilt from CRAN.

For install.packages() integration in R, also: sudo dnf install R-CoprManager

# add the autoCRAN OBS repo (Tumbleweed) if it is missing, then install
zypper -q lr | grep -qi autoCRAN \
  || sudo zypper addrepo https://download.opensuse.org/repositories/devel:/languages:/R:/autoCRAN/openSUSE_Tumbleweed/devel:languages:R:autoCRAN.repo
sudo zypper install -y R-MarketMatching

RPMs auto-built from CRAN on openSUSE OBS (Tumbleweed). We list this channel from recorded autoCRAN download activity rather than from a live index of the repository, so treat it as last known rather than guaranteed.

Health

CRAN checks

13OK

CRAN check page ↗

Slowest check: 7.7 min · r-oldrel-windows-x86_64

Status changes

OK13 OK2026-08-05
NOTE12 OK, 1 NOTE2026-08-01
OK14 OK2026-03-10

Advisories

none known

How this is measured·How advisories are found

Documentation

In release 1.2.1

READMEYes · 1,791 wordsVignettesYes · 1 · dynamicNEWSNoCitation fileNoWebsitenot declared in DESCRIPTION

Help pages: 6includes a package overview page
Examples that run: 0%5 never run
Exported functions with examples: 100%
Documented parameters: 100%
Return-value docs: 100%
Help pages citing references: 0%

Vignettes (1)

MarketMatching Vignette HTML

How these are measured

Downloads

8.9K

CRAN downloads in the past year

Rank #3,820 · ~24/day · ~738/mo

Releases R versions

Daily download trend is not available in this view yet.

73330 days

2.4K90 days

8.9K1 year

Compare downloads with other packages →

Also on89 r2u10 autocran

How downloads are counted

Dependencies

Declared dependencies

16 external dependencies (excludes base and recommended)

Installing MarketMatching adds 44 packages (25 with compiled code, 36 MB of source tarballs). Heaviest: stringi 11 MB, ggplot2 6.0 MB, Boom 2.5 MB.

Depends (1)

R >= 4.3.0

Imports (16)

ggplot2 dplyrutilsiterators doParallelparallelforeach reshape2 CausalImpact tidyr zoo bsts scales Boom utf8 dtw

LinkingTo (0)

none

Suggests (2)

knitr rmarkdown

Enhances (0)

none

Dependency license breakdown →

Reverse dependencies

0direct

0indirect

Nothing depends on this yet.

How these are counted

Code & Tests

Datasets

People & History

People (1)

Larsen Kim

Author, Maintainer since 1.1.1 (2018)

Releases (4)

Pick two releases to compare their code metrics.

R
R 4.6.0 released · 2026-04-24
R
R 4.5.0 released · 2025-04-11
R
R 4.4.0 released · 2024-04-24
1.2.1Latest
record
2024-01-31 · current release · diff ↗
R
R 4.3.0 released · 2023-04-21
R
R 4.2.0 released · 2022-04-22
R
R 4.1.0 released · 2021-05-18
1.2.0
record
2021-01-08 · diff ↗ ·
added 2 exports
roll_up_optimal_pairs, test_fake_lift
R
R 4.0.0 released · 2020-04-24
1.1.2
record
2019-07-03 · diff ↗
R
R 3.6.0 released · 2019-04-26
1.1.1
record
2018-11-14
R
R 3.5.0 released · 2018-04-23

Package metadata

First published: 2018-11-14
Total releases: 4 / 8 yrs
License: GPL (>= 3) OSI
Minimum R: ≥ 4.3.0
Bundled data: 5.8 KB / 1 file
Download size: 620 KB

Cite

Cite this package

Run in R for the authors' preferred citation:

citation("MarketMatching")

Format

Kim, L. (2024). MarketMatching: Market Matching and Causal Impact Inference (Version 1.2.1) [Computer software]. https://doi.org/10.32614/CRAN.package.MarketMatching

This package has no citation file, so citation() returns this entry built from DESCRIPTION.

Cite the R Observatory

For a number measured here: a download total, a coverage figure, an archival date.

Format

APA

Balamuta, J. J. (2026). R Observatory: Metrics for MarketMatching version 1.2.1 [Data set]. HJJB, LLC. Data release v2026-10-17. https://doi.org/10.5281/zenodo.21843040

From data release v2026-10-17, which the citation names so these numbers can be found later. More on citing and the projects behind them.

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