R Observatory: Metrics for mmetrics version 0.3.0

Balamuta, James Joseph

doi:10.5281/zenodo.21843040

This package was removed from CRAN on 2020-06-15. Its history is shown below.

Reason: check problems were not corrected in time

Details below reflect version 0.3.0, its last release before removal.

mmetrics

0.3.0

Easy Computation of Marketing Metrics with Different Analysis Axis

0packages depend

–downloads / year

–test coverage

–checks pass

Overview

About

Maintained by Shinichi Takayanagi3 releasesCRAN page ↗GitHub ↗

Provides a mechanism for easy computation of marketing metrics. By default in this package, metrics for digital marketing (e.g. CTR (Click Through Rate), CVR (Conversion Rate), CPC (Cost Per Click) etc) are calculated but you can define your own metrics easily. In addition to that, you can change an analysis axis to calculate these metrics.

Install

R (source archive)pak (dev)

url <- "https://cran.r-project.org/src/contrib/Archive/mmetrics/mmetrics_0.3.0.tar.gz"
pkgFile <- "mmetrics_0.3.0.tar.gz"
download.file(url, pkgFile)
install.packages(pkgFile, type = "source", repos = NULL)

This package is no longer on CRAN, so install.packages() cannot fetch it by name. This downloads the last archived source (0.3.0) and builds it locally. Install its dependencies first, and note that building from source needs the usual compiler toolchain.

if (!requireNamespace("pak", quietly = TRUE))
  install.packages("pak", repos = "https://cloud.r-project.org/")
pak::pak("y-bar/mmetrics")

Development version from y-bar/mmetrics. Installs pak first if it is not already available.

Health

CRAN checks

CRAN check results are not tracked yet.

Code health

Yes

Tests · ratio 0.58

not tracked

Coverage

100%

Documentation · exports

6

Dependencies · direct

Documentation

READMEYes · 200 wordsVignettesYes · dynamicpkgdown siteNoNEWSNoCode of conductNoContributing guideNo

Examples that run: 67%
Documented parameters: 100%
Return-value docs: 80%
References docs: 0%

Downloads

mmetrics Releases R versions

Daily download trend is not available in this view yet.

Compare downloads with other packages →

Dependencies

Declared dependencies

11 external dependencies (excludes base and recommended)

Depends (1)

R >= 3.1.0

Imports (6)

magrittr dplyr purrr stringr rlang ggplot2

LinkingTo (0)

none

Suggests (5)

covr devtools testthat knitr rmarkdown

Enhances (0)

none

Dependency license breakdown →

Reverse dependencies

0direct

–indirect (not tracked)

Nothing depends on this yet.

Code & Tests

Datasets

People & History

People (4)

Maintainer (1)

Shinichi Takayanagi

Author, Maintainer

Authors (4)

Author, Maintainer

Author

Author

Author · added in 0.3.0

Package Timeline

3 releases. Pick two to compare their code metrics. R releases are shown for context.

R
R 4.1.0 released · 2021-05-18
archivedRemoved from CRAN
2020-06-15
check problems were not corrected in time
R
R 4.0.0 released · 2020-04-24
0.3.0
2019-07-26 · diff ↗
0.2.0
2019-06-27 · diff ↗
0.1.0
2019-06-24
R
R 3.6.0 released · 2019-04-26

Package metadata

Total releases: 3
License: MIT + file LICENSE OSI
Minimum R: ≥ 3.1.0
Bundled data: 0.3 KB / 1 file
Download size: not tracked yet
Installed size: not tracked yet
With dependencies: not tracked yet

Cite

Cite this package

Run in R for the authors' preferred citation:

citation("mmetrics")

Format

Takayanagi, S., Teramo, N., Yoshinaga, T., & Li, Y. (n.d.). mmetrics: Easy Computation of Marketing Metrics with Different Analysis Axis (Version 0.3.0) [Computer software]. Retrieved August 15, 2026, from https://CRAN.R-project.org/package=mmetrics

This is what citation() produces when a package has no citation file of its own. If it prints something else, use that.

Cite the R Observatory

For a number measured here: a download total, a coverage figure, an archival date.

Format

APA

Balamuta, J. J. (2026). R Observatory: Metrics for mmetrics version 0.3.0 [Data set]. HJJB, LLC. Data release v2026-08-15. https://doi.org/10.5281/zenodo.21843040

From data release v2026-08-15, which the citation names so these numbers can be found later. More on citing and the projects behind them.

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