R Observatory: Metrics for Robyn version 3.12.1

Balamuta, James Joseph

doi:10.5281/zenodo.21843040

Robyn

3.12.1

Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science

0packages depend

38.2Kdownloads / year

–test coverage

13/13checks pass

Overview

About

Maintained by Bernardo LaresFirst published 2022-05-067 releasesCRAN page ↗GitHub ↗

Semi-Automated Marketing Mix Modeling (MMM) aiming to reduce human bias by means of ridge regression and evolutionary algorithms, enables actionable decision making providing a budget allocation and diminishing returns curves and allows ground-truth calibration to account for causation.

Install

R (CRAN)pak (dev)Ubuntu (r2u)Fedora (COPR)openSUSE (OBS)

install.packages("Robyn", repos = "https://cloud.r-project.org/")

Installs the current CRAN release. Prebuilt binaries on Windows and macOS.

if (!requireNamespace("pak", quietly = TRUE))
  install.packages("pak", repos = "https://cloud.r-project.org/")
pak::pak("facebookexperimental/Robyn")

Development version from facebookexperimental/Robyn. Installs pak first if it is not already available.

Release

# enable cranapt (r2u) if it is not already set up, then install
grep -rqs r2u.stat.illinois.edu /etc/apt/sources.list /etc/apt/sources.list.d/ \
  || curl -fsSL https://raw.githubusercontent.com/eddelbuettel/r2u/master/inst/scripts/add_cranapt_noble.sh | sudo bash
sudo apt install -y r-cran-robyn

Fast Ubuntu binaries via r2u (no compilation). The cranapt setup runs once and is skipped when it is already enabled.

bspm (used by r2u) also needs make: sudo apt install make

# enable the iucar/cran COPR if it is not already present, then install
ls /etc/yum.repos.d/*iucar*cran*.repo >/dev/null 2>&1 \
  || sudo dnf copr enable -y iucar/cran
sudo dnf install -y R-CRAN-Robyn

RPMs from the iucar/cran COPR, rebuilt from CRAN.

For install.packages() integration in R, also: sudo dnf install R-CoprManager

# add the autoCRAN OBS repo (Tumbleweed) if it is missing, then install
zypper -q lr | grep -qi autoCRAN \
  || sudo zypper addrepo https://download.opensuse.org/repositories/devel:/languages:/R:/autoCRAN/openSUSE_Tumbleweed/devel:languages:R:autoCRAN.repo
sudo zypper install -y R-Robyn

RPMs auto-built from CRAN on openSUSE OBS (Tumbleweed).

Health

CRAN checks

13OK

Slowest check: 3.7 min · r-oldrel-windows-x86_64

Code health

None

Tests · ratio 0.00

not tracked

Coverage

100%

Documentation · exports

16

Dependencies · direct

Check history

OK2026-08-05
13 OK · 0 NOTE · 0 WARNING · 0 ERROR · 0 FAILURE
NOTE2026-08-01
12 OK · 1 NOTE · 0 WARNING · 0 ERROR · 0 FAILURE
OK2026-07-29
13 OK · 0 NOTE · 0 WARNING · 0 ERROR · 0 FAILURE
ERROR2026-07-27
12 OK · 0 NOTE · 0 WARNING · 1 ERROR · 0 FAILURE
OK2026-06-09
13 OK · 0 NOTE · 0 WARNING · 0 ERROR · 0 FAILURE

Show 2 earlier snapshots

ERROR2026-06-08
12 OK · 0 NOTE · 0 WARNING · 1 ERROR · 0 FAILURE
OK2026-03-10
14 OK · 0 NOTE · 0 WARNING · 0 ERROR · 0 FAILURE

Documentation

READMEYes · 311 wordsVignettesNopkgdown siteNoNEWSNoCode of conductNoContributing guideNo

Examples that run: 47%
Documented parameters: 92%
Return-value docs: 100%
References docs: 0%

Downloads

38.2K

CRAN downloads in the past year

Rank #2,674 · ~105/day · ~3.2K/mo

Releases R versions

Daily download trend is not available in this view yet.

1.9K30 days

6.6K90 days

38.2K1 year

Compare downloads with other packages →

Also on146 r2u16 autocran

Repository

GitHub ↗ facebookexperimental/robyn

1,502Stars

428Forks

101Open issues

13Open PRs

33Releases

1,569Commits

41Contributors

marketing-mix-modelingmarketing-mix-modellingmmmmarketing-scienceeconometricsadstockingcost-response-curvebudget-allocation

License MIT · 1,569 commits · Last activity 2026-01-26 · +0.9% stars, 30d

Stars over time

2025-08-18 · 1,3202026-08-16 · 1,502

Repository practices

Upstream repositoryBeta

4 development-tooling and community-health practices detected across 3 families in the upstream repository

Checks run against github.com/facebookexperimental/robyn on 2026-08-16.

Continuous integration (1)

GitHub Actions

Lint, format, editor (1)

JetBrains/.idea

Governance and community (2)

Issue templatesPR template

How this is detected·Detection ruleset v1 (2026-07-18)

Dependencies

Declared dependencies

16 external dependencies (excludes base and recommended)

Depends (1)

R >= 4.0.0

Imports (16)

doParallel doRNG dplyr foreach ggplot2 ggridges glmnet jsonlite lares lubridate nloptr patchwork prophet reticulate stringr tidyr

LinkingTo (0)

none

Suggests (0)

none

Enhances (0)

none

Dependency license breakdown →

Reverse dependencies

0direct

0indirect

Nothing depends on this yet.

Code & Tests

Datasets

People & History

People (5)

Maintainer (1)

Bernardo Lares

Maintainer, Author

Authors (4)

Maintainer, Author

Author

Author

Author

Copyright holders (1)

Meta Platforms, Inc.

Copyright holder, Funder

Funders (1)

Meta Platforms, Inc.

Copyright holder, Funder

Package Timeline

7 releases. Pick two to compare their code metrics. R releases are shown for context.

R
R 4.6.0 released · 2026-04-24
3.12.1Latest
2025-07-03 · current release · diff ↗
R
R 4.5.0 released · 2025-04-11
3.11.1
2024-06-27 · diff ↗
3.11.0
2024-06-19 · diff ↗
R
R 4.4.0 released · 2024-04-24
3.10.3
2023-05-17 · diff ↗
R
R 4.3.0 released · 2023-04-21
3.9.0
2023-02-08 · diff ↗
3.7.2
2022-09-01 · diff ↗
3.6.3
2022-05-06
R
R 4.2.0 released · 2022-04-22

Package metadata

First published: 2022-05-06
Total releases: 7 / 4 yrs
License: MIT + file LICENSE OSI
Minimum R: ≥ 4.0.0
Bundled data: 131 KB / 3 files
Download size: 1.0 MB
Installed size: not tracked yet
With dependencies: not tracked yet

Cite

Cite this package

Run in R for the authors' preferred citation:

citation("Robyn")

Format

Lares, B., Meta Platforms, Inc., Sentana, L., Skokan, I., & Zhou, G. (2025). Robyn: Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science (Version 3.12.1) [Computer software]. https://doi.org/10.32614/CRAN.package.Robyn

This is what citation() produces when a package has no citation file of its own. If it prints something else, use that.

Cite the R Observatory

For a number measured here: a download total, a coverage figure, an archival date.

Format

APA

Balamuta, J. J. (2026). R Observatory: Metrics for Robyn version 3.12.1 [Data set]. HJJB, LLC. Data release v2026-08-18. https://doi.org/10.5281/zenodo.21843040

From data release v2026-08-18, which the citation names so these numbers can be found later. More on citing and the projects behind them.

Report a problem with this page →