R Observatory: Metrics for Robyn version 3.12.1

Balamuta, James Joseph

doi:10.5281/zenodo.21843040

Robyn

3.12.1Package record

Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science

0packages depend

33.9Kdownloads / year

–test coverage

13/13flavors OK

Overview

About

Maintained by Bernardo LaresCRAN page ↗GitHub ↗Website ↗Issues ↗Declared funder: Meta Platforms, Inc.

Semi-Automated Marketing Mix Modeling (MMM) aiming to reduce human bias by means of ridge regression and evolutionary algorithms, enables actionable decision making providing a budget allocation and diminishing returns curves and allows ground-truth calibration to account for causation.

Install

R (CRAN)pak (dev)Ubuntu (r2u)Fedora (COPR)openSUSE (OBS)

install.packages("Robyn", repos = "https://cloud.r-project.org/")

Installs the current CRAN release. Prebuilt binaries on Windows and macOS.

if (!requireNamespace("pak", quietly = TRUE))
  install.packages("pak", repos = "https://cloud.r-project.org/")
pak::pak("facebookexperimental/Robyn")

Development version from facebookexperimental/Robyn. Installs pak first if it is not already available.

Release

# enable cranapt (r2u) if it is not already set up, then install
grep -rqs r2u.stat.illinois.edu /etc/apt/sources.list /etc/apt/sources.list.d/ \
  || curl -fsSL https://raw.githubusercontent.com/eddelbuettel/r2u/master/inst/scripts/add_cranapt_noble.sh | sudo bash
sudo apt install -y r-cran-robyn

Fast Ubuntu binaries via r2u (no compilation). The cranapt setup runs once and is skipped when it is already enabled. We list this channel from recorded r2u download activity rather than from a live index of the repository, so treat it as last known rather than guaranteed.

bspm (used by r2u) also needs make: sudo apt install make

# enable the iucar/cran COPR if it is not already present, then install
ls /etc/yum.repos.d/*iucar*cran*.repo >/dev/null 2>&1 \
  || sudo dnf copr enable -y iucar/cran
sudo dnf install -y R-CRAN-Robyn

RPMs from the iucar/cran COPR, rebuilt from CRAN.

For install.packages() integration in R, also: sudo dnf install R-CoprManager

# add the autoCRAN OBS repo (Tumbleweed) if it is missing, then install
zypper -q lr | grep -qi autoCRAN \
  || sudo zypper addrepo https://download.opensuse.org/repositories/devel:/languages:/R:/autoCRAN/openSUSE_Tumbleweed/devel:languages:R:autoCRAN.repo
sudo zypper install -y R-Robyn

RPMs auto-built from CRAN on openSUSE OBS (Tumbleweed). We list this channel from recorded autoCRAN download activity rather than from a live index of the repository, so treat it as last known rather than guaranteed.

Health

CRAN checks

13OK

CRAN check page ↗

Slowest check: 3.6 min · r-oldrel-windows-x86_64

Status changes

OK13 OK2026-08-05
NOTE12 OK, 1 NOTE2026-08-01
OK13 OK2026-07-29
ERROR12 OK, 1 ERROR2026-07-27
OK13 OK2026-06-09

Show 2 earlier changesHide 2 earlier changes

ERROR12 OK, 1 ERROR2026-06-08
OK14 OK2026-03-10

Advisories

none known

How this is measured·How advisories are found

Documentation

In release 3.12.1

READMEYes · 311 wordsVignettesNoNEWSNoCitation fileNoWebsiteYes

Help pages: 26includes a package overview page
Examples that run: 47%8 run in a plain check · 1 only when donttest examples are enabled (R CMD check --as-cran) · 8 never run
Exported functions with examples: 70%
Documented parameters: 92%
Return-value docs: 100%
Help pages citing references: 0%

How these are measured

Downloads

33.9K

CRAN downloads in the past year

Rank #2,677 · ~93/day · ~2.8K/mo

Releases R versions

Daily download trend is not available in this view yet.

1.8K30 days

5.6K90 days

33.9K1 year

Compare downloads with other packages →

Also on121 r2u10 autocran

How downloads are counted

Repository

facebookexperimental/robyn ↗Organization: facebookexperimental

1,525Stars

437Forks

101Open issues

14Open PRs

33Releases

1,510Commits

39Commit identities

marketing-mix-modelingmarketing-mix-modellingmmmmarketing-scienceeconometricsadstockingcost-response-curvebudget-allocation

License file reads as MIT · 1,510 commits · Last activity 2024-11-21 · +0.7% stars, 30d · Discussions: 112 posts

Responsiveness

How these are sampled

PRs merged (all time): 80%
Median days to close, 50 most recently updated closed issues: 249
Median days to close, 50 most recently updated closed PRs: 1

Stars over time

2025-10-16 · 1,3462026-10-19 · 1,525

How these are measured

PracticesBeta

7 development-tooling and community-health practices detected across 4 families in the upstream repository

Checks run against github.com/facebookexperimental/robyn on 2026-10-11.

Continuous integration (1)

GitHub Actions

Governance and community (4)

Code of conductContributing guideIssue templatesPR template

Docs source (1)

GitHub Pages site last deployed 2024-12-20

Lint, format, editor (1)

JetBrains/.idea

How this is detected·Detection ruleset v3 (2026-09-26)

Dependencies

Declared dependencies

16 external dependencies (excludes base and recommended)

Installing Robyn adds 112 packages (59 with compiled code, 97 MB of source tarballs). Heaviest: BH 14 MB, stringi 11 MB, ggplot2 6.0 MB.

Depends (1)

R >= 4.0.0

Imports (16)

doParallel doRNG dplyr foreach ggplot2 ggridges glmnet jsonlite lares lubridate nloptr patchwork prophet reticulate stringr tidyr

LinkingTo (0)

none

Suggests (0)

none

Enhances (0)

none

Dependency license breakdown →

Reverse dependencies

0direct

0indirect

Nothing depends on this yet.

How these are counted

Code & Tests

Datasets

People & History

People (5)

Bernardo Lares

Maintainer since 3.6.3 (2022), Author

Author

Author

Author

Copyright holder, Funder

Releases (7)

Pick two releases to compare their code metrics.

R
R 4.6.0 released · 2026-04-24
3.12.1Latest
record
2025-07-03 · current release · diff ↗ ·
added 6 exports
model_decomp, pareto_front, robyn_calibrate, robyn_immcarr, run_transformations, set_default_hyppar
R
R 4.5.0 released · 2025-04-11
3.11.1
record
2024-06-27 · diff ↗
3.11.0
record
2024-06-19 · diff ↗
R
R 4.4.0 released · 2024-04-24
3.10.3
record
2023-05-17 · diff ↗ ·
added 2 exports
decomp_plot, transform_adstock
R
R 4.3.0 released · 2023-04-21
3.9.0
record
2023-02-08 · diff ↗ ·
added 1 export
ts_validation
3.7.2
record
2022-09-01 · diff ↗ ·
added 4 exports
robyn_load, robyn_read, robyn_recreate, robyn_write
3.6.3
record
2022-05-06
R
R 4.2.0 released · 2022-04-22

Package metadata

First published: 2022-05-06
Total releases: 7 / 4 yrs
License: MIT + file LICENSE OSI
Minimum R: ≥ 4.0.0
Bundled data: 131 KB / 3 files
Download size: 1.0 MB

Cite

Cite this package

Run in R for the authors' preferred citation:

citation("Robyn")

Format

Lares, B., Meta Platforms, Inc., Sentana, L., Skokan, I., & Zhou, G. (2025). Robyn: Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science (Version 3.12.1) [Computer software]. https://doi.org/10.32614/CRAN.package.Robyn

This package has no citation file, so citation() returns this entry built from DESCRIPTION.

Cite the R Observatory

For a number measured here: a download total, a coverage figure, an archival date.

Format

APA

Balamuta, J. J. (2026). R Observatory: Metrics for Robyn version 3.12.1 [Data set]. HJJB, LLC. Data release v2026-10-19. https://doi.org/10.5281/zenodo.21843040

From data release v2026-10-19, which the citation names so these numbers can be found later. More on citing and the projects behind them.

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