NBDdirichlet
NBD-Dirichlet Model of Consumer Buying Behavior for Marketing Research
v1.4
·
May 29, 2022
·
GPL (>= 3)
Description
The Dirichlet (aka NBD-Dirichlet) model describes the purchase incidence and brand choice of consumer products. We estimate the model and summarize various theoretical quantities of interest to marketing researchers. Also provides functions for making tables that compare observed and theoretical statistics.
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Maintainer: ‘Feiming Chen <feimingchen@yahoo.com>’
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NOTE
r-devel-linux-x86_64-debian-clang
CRAN incoming feasibility
Maintainer: ‘Feiming Chen <feimingchen@yahoo.com>’
No Authors@R field in DESCRIPTION.
Please add one, modifying
Authors@R: person(given = "Feiming",
family = "Chen",
role = c("aut", "cre"),
email = "feimingchen@yahoo.com")
as necessary.
NOTE
r-devel-linux-x86_64-debian-gcc
CRAN incoming feasibility
Maintainer: ‘Feiming Chen <feimingchen@yahoo.com>’
No Authors@R field in DESCRIPTION.
Please add one, modifying
Authors@R: person(given = "Feiming",
family = "Chen",
role = c("aut", "cre"),
email = "feimingchen@yahoo.com")
as necessary.